RPM Dynamics - Bike Shop Website
RPM Dynamics wanted to transition from a local bike parts shop to a national e-commerce brand. They needed a website that could handle complex product catalogs, deliver a premium shopping experience, and convert mobile browsers into buyers.
The Challenge
Their mobile conversion rate was a dismal 0.8% — most users abandoned at checkout. The product pages lacked detail, images were low quality, and the checkout flow required 7 steps to complete. Desktop performed slightly better, but overall revenue from online sales was declining.
Our Approach
We analyzed 3 months of analytics data and identified the top 5 drop-off points. Then we redesigned the entire purchase journey, focusing on reducing friction at each step. We also implemented A/B testing to iterate on product page layouts.
The Solution
We rebuilt the e-commerce experience with a streamlined 2-step checkout with Apple Pay and Google Pay integration, 360° product visualization with zoom and comparison features, a smart search with filters for bike model compatibility, and a mobile-first design with thumb-friendly navigation patterns.
The Results
“Our online sales increased after the redesign. The mobile experience is now our strongest channel. Groflex delivered exactly what we needed.”
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